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The Isle Of Wight Bouquet

A verdant and floral fragrance reminiscent
of this Channel island's seaside landscapes,
redolent of its native purple wood calamint
flowers and the deliciously tangy Prince
Albert Rhubarb that grows in the gardens
at Osborne House.

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The Mayfair Bouquet

Poshness itself, in a richly woody ambery
fragrance enhanced with rose, orange flower,
amber and oud wood.

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The Hyde Park Bouquet

The woody vegetal scent of linden trees,
rustling birch leaves, wild grasses and soft tree moss.
As bucolic as a walk in this royal park.

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The Home

The Isle of Wight Bouquet, The
Hyde Park Bouquet and The
Mayfair Bouquet - scented candles
that whisk one instantly to regency
England's most romantic spots.

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Go out

Can be


Pink Peppercorn - Chinese Magnolia - Patchouli

A languorous scent redolent of a cargo of
Asian silk brocades steamship-bound for
London, carefully packed in
patchouli leaves.
A mesmerising re-creation of the
fragrance that seduced the most
dazzling fashionistas
of the late
19th-century, among them,
Sarah Bernhardt.
Fashion decree summons up
a time when precious silk brocades,
arriving from the Far East in trunks
packed with patchouli leaves, were all
the rage at the court of Queen Victoria.
An opulent patchouli perfume
of far-flung origins.
A fragrance for exquisitely dressed
women with a passion for luxury.

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Myrtle flower & Violet Leaves - Lily of the Valley - White Sandalwood

A cherished bouquet of ardent Romance
composed of the very blooms Queen
Victoria carried down the wedding aisle
to her beloved Albert.

Hearkening back to a time when flowers,
steeped in meaning, spoke volumes...
A fragrance for royal romance, a retro
contemporary interpretation of the Queen
Victoria's bridal bouquet: the green and
white loveliness of lily of the Valley,
violet leaves and exquisite myrtle flowers
enhanced with delicate white musk and

For women who wouldn't dream of
settling for less than a prince.

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Ginger - Heliotrope & Oriental Tobacco Accord - Labdanum

The grand return of Lawrence of Arabia
to the fireside luxuries of London's most
storied gentleman's club
Lawrence of Arabia ensconced in the
splendour and leather Chesterfield
comfort of a St. James gentleman's club,
its weighty silence broken only by the
occasional turning of a sheet of a
, and the Oriental fragrance of
Ottoman tobacco issuing from the depths
of fearsomely upholstered winged
. This rarified ambience is
conveyed with almondy heliotrope
flowers and dark tobacco, heightened
with ginger and fiery peppercord and,
finally, deepened with a rich ambery
accord of benzoin and labdanum.
A fragrance of immense leisure.

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The British Bouquet

Bitter Orange & Citrus Caviar
Lavender - Leather Accord

An olfactory ode to dandyism,
The British Bouquet is to be worn like the
finest suit of bespoke tailoring, with Beau
Brummel confidence
and panache.
For ladies and dandies, a veritable mist of
the Isles inspired by Beau Brummel,
intrepid pioneer of the 3-piece suit, and
the model of the man who was born with
a wisecrack on his lips and an eye for
knockout sartorial elegance. Woven from
velvety lavender, myrtle and malt, and
lined with gilded citrus top notes of
bitter orange and caviar lemon
The British Bouquet is impeccably
finished with a leather accord that recalls
the champagne-polished hessian boots
of the dandy himself.

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Spritzing one's personage with a thrilling
bit of history is the very apogee of
perfume snobbery.
Atkinsons marvellously reinvents its
heritage masterpieces in four
contemporary fragrances.

The Odd Fellow's Bouquet,
The British Bouquet,
Fashion decree
and The Nuptial Bouquet
are a quartet of fragrances
that convey the fascinating,
exotic nobility of a vanished era.

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Bear Bath Essentials

Last, but not in the very least,
preface your preparations by
lighting a 24 Old Bond Street
scented candle.

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Bear Bath Essentials

Amplify that optimism even
further with an insouciant splash of
perfumed toilet vinegar, a
traditional Atkinsons recipe that
produces an extraordinarily
aromatic bath and body water.

Delicately douse your handkerchief
with the smallest soupcon. Splash
some on after your shower. Or
throw a quart into your bath! You
will feel refreshed, revitalised,
perhaps even revolutionary.

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200 ml
200 ml
150 gr


Bear Bath Essentials

Infused with a fabulous Flora
Britannica complex of rose,
chamomile, cucumber extracts and
milk proteins, and enriched with
glycerin, honey and vitamin E,
these are soaps and creams that not
only cleanse but positively lift one's
entire outlook on life.

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Bear Bath Essentials

The full beautifying and grooming
capabilities of 24 Old Bond Street
deployed in a form of a
marvellous Bath collection.

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Bear Bath


Emblematic Collection

The emblematic fragrance of the
house, 24 Old Bond Street is an
extremely English cologne of
tremendous personality.

Its devastatingly aromatic cocktail
of juniper, rose and black tea is
deepened with a gorgeously eccen-
tric note of smoky, oak casked
. Bracingly fresh yet warmly
embracing, it is the definitive last
word in English elegance.

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Emblematic Collection

A revelation of endlessly effortless chic
and classic British flair, the cologne and
bath collection tips its top hat to Atkin-
sons' first fragrance creation, the excee-
dingly English Eau de Cologne of 1800.

Like its predecessor, 24 Old Bond Street is
no mere Continental cologne but a
powerfully assertive and peculiarly
wonderful English scent. 

With a glamorous twist of Brit eccentri-
city, it redefines the very notion of
cologne, and will beguile boys and girls
of the very highest discernment.

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Cracking Good
Old Bond

That very much
Lives up to its
Fabled address
The Emblematic
The Legendary
The Home
Ask a snob

Alphabetical Tales

A Serendipitous Alphabetic Telling

of Atkinsons' Utterly Fantastic History



A is for Atkinson, first name James, an enterprising Gentleman from the wildest reaches of northern England, who, on a fine morning in the early Spring of 1799, set forth, with a large brown bear, to make his fortune in London. Tucked into the capacious pockets of his waistcoat were recipes for fine English scents and toiletries, and a sizeable quantity of rose-scented bear grease balm.

Within days, James's utterly fantastic pomade, unguents and fragrances had become indispensable to the entirety of London's most uppity crust, who, to procure sufficient stock for the Social Season, boldly braved the brown bear tethered to the door of James's smart new shop at 44 Gerrard Street.


B is not for Bear but for Bouquets, the preferred 19th-century nomenclature for Fragrances. The uppity ranks especially clamoured for Atkinsons' off-the-peg Bond Street Bouquet, The Sandringham Bouquet, Woodland Bouquet, and The British Bouquet, instant classics quite unlike anything anyone had sniffed before or since. Unconventionally powerful, enticingly complex, and unexpectedly vigorous and enduring, they were, and are, the very essence of Englishness.


E is for the Eau de Cologne, which young James Atkinson brought to hand-crafted perfection in 1800. Dissatisfied with the vapid Italianate colognes then prevalent, James gave his Eau de Cologne a decidedly unContinental twist Uncommonly assertive, extremely English and elaborately textured so as to last well past even the weeest hours, Atkinsons' Eau de Cologne was an altogether different and exciting perfume proposition. Exactly one century anon, it carried away the coveted Gold Medal at the Universal Exposition.
Today, it is the inspiration of Atkinsons' emblematic 24 Old Bond Street Cologne.


G is for George, aka George IV of the United Kingdom, aka Prinny. Despite his kingly status, in matters of what constituted the finer things, Prinny was but a mere acolyte of Beau Brummel, First Dandy of the Realm and eminent style guru whose influence is still felt today. A devotee of all things Atkinsons, Brummel wisely advised Prinny to declare the house the Official Perfumer to the Royal Court of England in 1826.


V is for Queen Victoria, renowned as much for her prodigious green thumb as her wisdom in matters of Colonial and Domestic governance. Victoria's passion for the mystical language of flowers was such that she composed her own bridal blooms. Selected for their special secret significations, those flowers are the inspiration for The Nuptial Bouquet, Atkinsons' top-hole tribute to Royal Romance.


L is for Legendary, Atkinsons' contemporary collection of heritage bouquets of character. These spiffing spritzes powerfully span past and present and are as profoundly British as cricket.


O is for Old Bond Street, Number 24, where Atkinsons found new lodgings in 1832. With its magnificent Carillon that chimes the hour to this day, the gloriously gilded building, entirely rebuilt from ground to spire after a dreadful fire, has been the object of much envy ever since, and is now justly celebrated in its own eponymous Cologne.


N is for the Nobility, the Newsworthy and the Notorious, scads of whom flocked to the house demanding their own bespoke Bouquets. Among them: Napoleon, the Duke of Wellington, Admiral Nelson, Lady Hamilton, Prince Tomasi Di Lampedusa, Queen Margherita di Savoia, the Tsarina of Russia and Sarah Bernhardt.

N is also for Never being seen out on the town without a liberal spritz of your singularly special Atkinsons blend.


R is for the Return of Atkinsons and its bear after a most delightful hibernation, utterly revived and ready to usher in a new century of gloriously fragrant perfume snobbery.


S is for Sartorial, Savoir-faire and Snobbery Scents of the poshest perfumery persuasion, the kind that comes from two hundred years of elegant eccentricity and timeless chic, which an Atkinsons girl or boy has in Spades.


T is for Traditionally British, darling. It can never be surpassed, and never goes out of style.

The Bear Evolution

In the early Spring of 1799, James Atkinson, an enterprising young gentleman from the wilds of Cumberland, set forth by carriage for the glorious city of London. In his suit pocket were recipes for fine scents and toiletries of his own devising. Next to him sat a sizeable quantity of rose-scented bear grease balm. Next to the balm sat a growly bear. The growly bear was thoroughly devoted to James. Within mere days the utterly fantastic balm became indispensable to London's most uppity crust, who braved the bear at the door of 44 Gerrard Street ("that marvellous perfume shop with the most terrifying bear") to procure sufficient stock for the Social Season.

In 1800, James Atkinson hit upon his most startling
creation to date, a fearlessly English Eau de Cologne
totally different from the Italianate colognes then in vogue. Curiously fresh yet warm and spicy, the new Eau de Cologne was stronger and more prepossessing than its continental cousins, with a lingering trail that conjured forth the confident attributes of the British Empire. It and all things Atkinsons became such a sensation with the royal ranks that when King George IV caught a whiff of it at Buckingham in 1826, he proclaimed Atkinsons the Official Perfumer to the royal Court of England on the spot.
From then on the sweet smell of Atkinsons' success wafted throughout the realm, emanating most deliciously, in 1832, from its utterly fantastic new headquarters
at 24 Old Bond Street.

Atkinsons' greatest devotee in Regency England was that fabulous arbiter of all things elegant, Beau Brummel, First Dandy of the Realm. Lesser luminaries - Napoleon, the duke of Wellington, Admiral Nelson, lady Hamilton, Prince Tomasi di lampedusa, Queen Margherita di Savoia, and the Tsarina of Russia- also clamoured after Atkinsons' customised bouquets. Soon, all of society was hot for the house's instantly recognisable, off- the-peg creations. To meet demand, new shops were opened abroad - in Paris, the Americas and Australia. The Atkinsons inventory was positively bursting with new fragrances. White rose. English lavender. Royal Briar. The British Bouquet. The Odd Fellow's Bouquet.... Then as now, and quite unlike anything anyone has sniffed before or since, each is unconventionally powerful, and unexpectedly vigorous and enduring. They are, we dare say, the very essence of English Fragrance.

After a most delightful hibernation, Atkinsons and its growly bear have awoken from their slumber totally refreshed and revived. Drawing on 200 years of English eccentricity, style and impeccable manners, not to mention an incomparable heritage and imperishable commitment to making the highest echelons of society as fragrant and delectable as humanly possible, we are now ready to usher in a new century of perfume snobbery. How? By means of our newest collections, our boldest and most irresistible to date. "True style," as Beau Brummel once said, "never goes out of fashion. You simply cannot keep
a good bear down."

24 Old Bond Street

Take a tour of the Atkinsons' building by rolling your mouse over the orange dots.

In 1832, Atkinsons found new lodgings in 24 Old Bond Street. With its magnificent Carillon that chimes the hour to this day, the gloriously gilded building, entirely rebuilt from ground to spire after a dreadful fire, has been the object of much envy ever since, and is now justly celebrated in its own eponymous Cologne.


Emblematic Design

The new Atkinsons bottle is designed faithfully along the signature lines of the house's original flacon. Engraved, gilded and stamped, the broad-shouldered glass flask is an authoritative icon of neo-traditional design and resolutely English perfumery.

Drag me

With its proud coat of arms and a top-hat cap whose etched pattern echoes the wickerwork overlay on Atkinsons bottles of yore, it is the physical embodiment of 200 years of peerless snobbery.

A Personality, A Perfume

Find the pairs, discover the story.


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